8 Influencer-Backed Ventures to Watch in 2024

1. EcoThreads by Anya Sharma:

Anya Sharma, a sustainable fashion influencer with 1.5M followers, is launching EcoThreads, a clothing line focused on recycled materials and ethical manufacturing in India. Her brand emphasizes transparency and fair labor practices, appealing to environmentally conscious Gen Z consumers. Projected revenue for 2024 is $5 million, with a 30% year-over-year growth rate.

2. ReWear Collective by Kenji Tanaka:

Kenji Tanaka, a Japanese minimalist lifestyle influencer with 750K followers, is creating ReWear Collective, a peer-to-peer clothing rental platform. This venture promotes circular fashion and reduces textile waste, targeting millennials and Gen Z in urban areas. The platform anticipates 100,000 active users by Q4 2024.

3. PixelVerse Studios by Maria Rodriguez:

Maria Rodriguez, a popular Twitch streamer with 2M followers, is co-founding PixelVerse Studios, a mobile game development company specializing in interactive narrative experiences. Her venture taps into the growing demand for story-driven mobile games, targeting a global audience of casual gamers. PixelVerse aims to launch its first title in Q2 2024, projecting 5 million downloads within the first year.

4. Elite Esports Academy by David Kim:

David Kim, a retired professional esports athlete with 800K followers, is launching Elite Esports Academy, an online platform offering coaching and training programs for aspiring competitive gamers. This venture capitalizes on the booming esports industry, targeting a global audience of young gamers seeking professional development. The academy projects 20,000 enrolled students by 2025.

5. Mindful Movement by Dr. Zara Khan:

Dr. Zara Khan, a physician and wellness influencer with 1M followers, is developing Mindful Movement, a personalized fitness and meditation app integrating AI-powered exercise recommendations and mindfulness practices. This venture addresses the growing demand for holistic wellness solutions, targeting a broad audience interested in mental and physical health. Mindful Movement aims to achieve 1 million app downloads in the first year.

6. Nourish Kitchen by Chef Antoine Dubois:

Chef Antoine Dubois, a renowned culinary influencer with 1.2M followers, is launching Nourish Kitchen, a meal delivery service focusing on organic, locally sourced ingredients and personalized nutrition plans. His venture caters to the increasing demand for healthy and convenient meal options, targeting busy professionals and families. Nourish Kitchen projects $10 million in revenue in its first year.

7. Metaverse Architects by Ava Chen:

Ava Chen, a metaverse architect and influencer with 600K followers, is establishing Metaverse Architects, a design and development studio specializing in creating immersive virtual experiences for brands and individuals. This venture capitalizes on the growing interest in the metaverse, targeting businesses seeking to establish a presence in virtual worlds. Metaverse Architects anticipates securing contracts with 5 major brands in 2024.

8. CryptoKids by Javier Ramirez:

Javier Ramirez, a financial literacy influencer with 500K followers, is launching CryptoKids, an educational platform teaching children and teenagers about blockchain technology, cryptocurrency, and responsible digital asset management. This venture addresses the growing need for financial literacy in the digital age, targeting a younger demographic. CryptoKids aims to reach 100,000 registered users by 2025.